Generative Engine Optimization (GEO) is the practice of making your content visible to AI platforms—the ones people are actually asking for recommendations, not just typing keywords into. Think ChatGPT, Claude, Perplexity, and Grok. They don’t show ten blue links. They give one answer. You want to be that answer.
This isn’t traditional SEO repackaged. It’s a radical shift in how visibility works online. And while most brands are still chasing yesterday’s rankings, early adopters are getting featured in tomorrow’s answers.
GEO is how you get ahead—before the crowd catches on.